As ISlide continued to expand, Olynyk emerged as one of the key supporters, hawking the products at every turn. He supplied a different design to all of the instructors at his summer basketball camp. Among his favorites were a pair with a silhouette of him in a snapback hat with his hair flowing through. Olynyk, drawn to Kittredge’s enthusiasm, visited the company’s Hyde Park headquarters several times and developed relationships with a number of people throughout the business. The Celtics were rising, business was booming and ISlide was carving out a place in the market. The players were eager to flash their footwear through social media and other channels, Olynyk believes, because the sandals revealed a part of them. Jae Crowder wore a pair that read “99 problems,” a play on Crowder’s number and the Jay-Z song by that name. Isaiah Thomas owned a slew of different pairs, including one stamped with his nickname: The King in the Fourth. Evan Turner proudly showed off his slides with the famous bicycle logo from the film “E.T.” superimposed on a basketball. Since then, several players have supported the company in their own ways. That was near the start of the Celtics’ infatuation with ISlide. From everybody’s reaction, Olynyk knew he had smacked a home run. Avery Bradley’s shouted out his hometown, Tacoma, Wash.
Jonas Jerebko’s featured the logo of the eSports team he owned. Marcus Smart’s highlighted the guard’s haircut at the time – a dyed mohawk. Through ISlide, Olynyk designed a pair for each of his teammates. NBA players could get just about anything by themselves, but they couldn’t personalize such comfortable sandals elsewhere. Olynyk even memorized the motto: Stand in what you stand for. He appreciated everything about the business, from the people who worked there to the idea for the customizable footwear. After meeting Justin Kittredge, the owner of ISlide, Olynyk fell in love with the company’s customized sandals.
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